World’s First Virtual Shopping Store opens in Korea ..
A major South Korean retailer owned by British giant Tesco has opened a virtual store in a busy Seoul subway station, for increasingly sophisticated smartphone users to order groceries and more.
Seven pillars and six platform screen doors have been plastered with images of life-size store shelves filled with goods — such as milk, apples, a bag of rice or school backpacks — which each carry a small barcode.
Shoppers download a related application on their smartphone and make purchases by taking photos of the barcodes.
Homeplus already operates an online store for smartphone users which garners modest sales of 30 million won ($28,000) a week, but hopes it can get a big boost from some 200,000 people who pass through the station daily.
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